A professional corporate homepage is indispensable these days. Anyone looking for a business in our digital age is asking Google for advice., and it does not matter if you are looking for a restaurant, a flower shop, a dentist or a craftsman - the Internet is the place where potential providers of services and products are found.

If a company has no or only a little appealing internet presence, there is a high probability that it does not even come into the selection. Around 66 percent of users also say that they do not trust companies that do not have a website. It turns out that the company website is an indispensable component of new customer acquisition. But what makes a successful homepage and what should be considered as a small or medium-sized company in the creation value?

Imagine your company homepage as your company on the Internet. The start page is thus comparable to the shop window or the entrance area. Your website should be designed to keep potential customers in, to get in, to choose your business, and to come back at the best.

The way to a professional and effective corporate homepage includes many stations: The design of the layout, selection of the optimal images, registration of the desired domain, creation of targeted and search engine optimized texts, hosting, shooting and placement of a corporate video and much more are indispensable milestones on the way to a successful corporate website.

Owners of small and medium-sized companies can choose between different models when creating a completely new company homepage as well as when maintaining an existing web presence:

Homepage kits for do-it-yourself solutions

Appointment of a web designer or a smaller agency, which only take over creative tasks.

As the company grows or grows, templates quickly reach their limits. In addition, they are not very individual and offer little opportunity to differentiate themselves from the competition. The investment in a customized company homepage is therefore worthwhile for companies of all sizes.

Anyone who resorts to independent designers or smaller agencies for web design usually receives individual and unusual solutions, but usually still has a lot of work to do. For additional services, such as the corporate video or website texts, additional specialists must be hired. Updates and changes to the website cost extra. With a full-service agency, small and medium-sized businesses in all industries will find a good choice if they want to get a professional and customer-friendly website with as little time as possible.

Which aspects should you consider when creating a new homepage and when choosing the right provider? We present you with important criteria that should be included in your decision.

Highlights of a Major Corporate Website HomePage

- Modern design Layouts

- Superb functionality

- Responsive Design patterns

- Search engine optimization and relevance.

- Individuality and uniqueness

- Uniform appearance of the company on the web

- Web security from Intruders/Hackers

- Availability of customer service, technical support and contact persons

- Costs for creation, hosting, maintenance, updating, extension etc.

- Opportunity for expansion in the  website, such as an online shop, Facebook page or newsletter  etc.

These are just a few selection criteria for finding the right internet agency. Every entrepreneur sets different priorities. Indispensable ingredients for a successful company homepage are nevertheless a tailor-made design and professional support by experts for layout, texts, photos and programming. Then you also have the head free for your core business.

What you need to know about the behavior of website visitors.
The average visit time of users to a website is less than a minute. Already in the first 30 seconds, a visitor of your site decides whether he will find what you want or if he would like to try his luck on another page.

In order to attract new customers with the company homepage, you have to move visitors to stay within the first 30 seconds. If you can do that, there is a high likelihood that users will be more involved with your services and products.

How to convince new customers within a short time of your offer
It is very important in the creation of the company homepage, that you empathize with your target group. Because not only in the texts, but already in the design important accents can be set, showing what customers expect from you. A hairdressing salon, for example, does not just offer a haircut - here customers are offered beauty, lifestyle and well-being.

In a restaurant there is not just food that satisfies your hunger - here the focus is on enjoying and getting together with family and friends. Of course, depending on the orientation of the restaurant, other or further aspects may be important. If you succeed in conveying these aspects by designing the page and matching USP, you have already taken an important step towards winning new customers.

What makes a successful company homepage?
You would like to create a new homepage or plan a redesign for an existing page? Then you need to know which factors contribute significantly to the success of your site. Because today website visitors have high demands on the Internet presence of companies. Not only the content must be right, but the design and functionality of the site must convince potential customers.

It's no longer enough to just have a simple digital business card on the net.

Remember, the competition is just a click away on the net, and now almost every company on the World Wide Web has its own website. To win customers online and compete with your competitors, a professional corporate website is a must today.