The goal must be to keep website visitors on your page for as long as possible. Because that not only has a positive effect on the Google ranking, but also increases the chance that visitors will become new customers. It is important that you succeed in gaining the trust of the user and to show him that he is exactly right with you. Which factors are decisive for the success of your company homepage, we have put together for you below:

1. Attractive design
Visual content is becoming increasingly important on the Internet and plays a major role in attracting new customers. With a responsive design, within a few seconds you can instil a positive and professional impression of your business and get site visitors to keep looking at your site. In the color design, you should orientate yourself to your corporate design - together with the company logo you ensure the corresponding recognition effect. Also, be sure to choose the font and font size so that all text can be read easily on a variety of devices. It is also important that you show your design personality and optimally put the unique selling points of your company in the limelight.

2. Company logo
The company logo is an important part of every company homepage. When you visit a page, the logo often counts as one of the first things that catch your eye. The logo distinguishes your company as a competent specialist company and thus creates trust in the visitors of your site. In addition, the logo is of central importance for the recognition of your company and thus contributes directly to customer loyalty and new customer acquisition.

3. Pictures and videos
The attention span of website visitors is very low. Images and videos are therefore an indispensable part of your homepage, as they provide much faster and more direct access to your website than textual content. They arouse the interest of the website visitors and thus ensure that users stay longer on your site and deal more closely with the content offered. With pictures and videos, you can also more easily and quickly build a personal bond with your potential customers.

4. High quality content
You can score with your website visitors with an appealing design as well as qualitative pictures and videos? Then, in a next step, it's time to create high-quality content. But what exactly is meant by "high quality"? Your website text must first of all be relevant to your target audience. That is, they must provide useful information to potential customers and answer any questions about your business, services and products. Also, make sure your lyrics are unique to stand out from the competition. So-called Duplicate Content (same content on different websites) is also not liked by Google

Of course, it's not just content that counts, but how you wrap it. Make sure your texts are easy to understand. Simple, not too long sentences and the division into paragraphs help that your texts can be easily grasped. Headlines, subheadings, bulleted lists, and internal links also help readers find the information they need. It goes without saying that spelling and grammar mistakes should be avoided on a professional website.

5. Unique selling point
What makes your company unique and why should a customer use your services or buy your products? You should formulate the answer to these questions in one or more unique selling points (USP) and communicate in a highly visible manner on your website. Because in the anonymity of the Internet, it is often difficult for users to build a personal bond with companies. Therefore, use unique selling points to convince potential new customers at first glance that they are exactly right for you.

6.Technique
The technique of the website should be up to date. Even though website visitors may not realize at first glance how up-to-date the technology behind the page is, a clean code makes many things easier and leaves a good impression on Google as well. A current technology is also crucial for website speed.

7. Short loading times
No matter how convincing the design and content, if your website loads slowly, you'll quickly lose potential customers. Especially with mobile devices, the impatience of the users is particularly great. Nobody likes surfing on a slower page, and Google also prefers high-speed websites.Mobile optimization

8. The mobile optimization of your company homepage is a must today! Smartphone and co. Have long since become indispensable to the everyday life of most people. Do not forget that the demands of the users are high today. If you find a website that is not suitable for mobile use, it will leave quickly and look around the competition. So make sure your company website is displayed optimally across all devices and is easy to use.

9. Search engine optimization
Search engine optimization plays an important role in the success of your company homepage. That's the only way interested users can use Google and Co. to find your site and become new customers.

10. User friendliness
If you want to win customers with your website, the user-friendliness and the ease of use of your website should always be in the foreground. Only if the users feel comfortable with you and easily find the information you are looking for, they will look closer to your page.

11. Navigation
Website visitors have to find their way easily and instinctively. Sophisticated web page architecture is the be-all and end user of any website. For larger websites, a search function can be offered in addition to the navigation.

12. Call-to-action
For an interested website visitor to become a customer, one thing must not be missing: a good call-to-action. Challenge the visitors of your site to action! Your company homepage will not be of much help if nobody uses your services or buys your products. Therefore, tell the users how they can get in touch with you if they are interested - this can be, for example, a telephone contact, a visit to your local shop or even a purchase in your online shop. With call-to-action buttons that lead to the corresponding page, for example to the access page, to the contact form or to your online shop, you make it easy for interested visitors to get in touch with your company.

13. CMS
A content management system, CMS for short, lets you quickly and easily change content on the website itself. So you can keep your company homepage always up to date and inform about current news.

14. Contact options
Make sure that website visitors find your contact information as easy as possible. A must are address, phone number and e-mail address, which are prominently integrated into the layout. Build your contact information and a link to the contact form and directions to start right on the start page. This way, a potential new customer gets the most important information at a glance and gets the feeling that he can reach you at any time with questions, wishes and problems. This creates trust and is perhaps the first step in gaining a regular customer.

15. Inform users
Offer your website visitors the opportunity to hear news - be it through a newsletter or your own Facebook company page. Keeping your business in the customer's memory and providing you with easy access to product news, new services and current offers.

Conclusion

A professional company homepage is now a must for any business - whether a one-man business or a large corporation. Who is not represented on the Internet these days, simply does not exist for a large number of customers. The shop window of your company is literally digital today. But it also applies: To be successful, the company website must meet the high demands of users. Then nothing stands in the way of effective new customer acquisition on the internet!