When it comes to websites, visual content plays a key role in enhancing a user’s experience and their impression of your brand/business. Websites use images for a wide variety of reasons. Studies show us that about 37% of people are visual learners. Images can tell a convincing story, which is the reason brands use imagery to convey their stories and idealism. E-commerce stores have also been growing at an exponential rate, and images obviously play a huge part in their website structure.
Besides this, images pretty much form the core of any website or portfolio that is part of a creative field of work. Additionally, given the fact that there is no actual limit to the number of images that you can use in a single web page, web designers tend to be liberal with the number of images they use. In fact, images make up over 65% of the web content. The result of this can be seen across the internet today, with a lot of websites like this one using stunning visual imagery to guide the user’s journey through their site.